Apple turned down the "style by committee" method that had yielded the Motorola ROKR E1, a mostly unsuccessful "iTunes cellular phone" created in collaboration with Motorola. Amongst other deficiencies, the ROKR E1's firmware minimal storage to only a hundred iTunes songs to stay away from competing with Apple's iPod nano. https://sethqvaeh.wikiannouncing.com/5440065/16_pro_max_an_overview