In this blog, we explore the psychology behind odd-even pricing, a strategy that influences consumer behavior and drives sales. Using examples from brands like Starbucks and Louis Vuitton, we illustrate how this pricing tactic enhances brand positioning. Following our previous post on pricing analytics, we dive deeper into odd-even pricing, examining its effectiveness and impact on bu... https://www.polestarllp.com/blog/odd-even-pricing-psychology