The Korean drama industry is rapidly transitioning from traditional broadcast channel-centric to a digital transformation led by OTT and digital platforms. In this shift, production investment costs have risen https://wildbookmarks.com/story19118029/production-of-korean-dramas-in-the-digital-transformation-era-analysis-of-cost-structures-and-marketing-strategies-through-ott-platform-expansion-and-global-advancement-strategies-with-changes