Marketers are obsessed with the notion of “storytelling” (normally without really telling tales), but an excellent case study is actually a story with protagonist (your client) who has a difficulty but who wins out ultimately. Example: A researcher could examine how older Older people respond to the Gen Z https://case-study-analysis78497.thezenweb.com/5-simple-statements-about-stanford-case-study-solution-explained-72658425