From Sephora and Target’s Circle revamp to Ulta Beauty’s expanded rewards tiers, 2024 marked a significant chapter in the evolution of loyalty programs. As consumer experience continue to evolve, brands responded by enhancing their loyalty ecosystems. Ushering in a new era of AI-powered engagement, experiential marketing, rewards and point-of-sale redemption flexibility. https://www.market-xcel.com/us/blogs/loyalty-2-0-consumer-expectations-shaping-future-rewards