Getting Google Analytics vs Tag Manager describes how Google Analytics (GA4) and Google Tag Manager (GTM) complement each other — but play different functions in your marketing arsenal. GA4 is all about collecting, analyzing, and reporting on user behavior and website activity. GTM serves as a tag deployment center that makes it easy to add, edit, and update tracking codes—no coding o... https://thewebdestiny.com/understanding-google-analytics-vs-tag-manager/