The Fast Fashion Revolution Fast fashion first gained popularity in the U.S. in the late 1980s and early 1990s as retailers started observing quarterly fashion cycles instead of the traditional biannual cycle. One of the early pioneers of the fast fashion model was Spanish retailer Zara, which opened its first U.S. store in New York City in 1989. Zara was among the first brands to ... https://www.coherentmi.com/blog/the-rise-of-fast-fashion-in-the-united-states-61